Mercedes-Benz unleashes driving performance in the luxury segment: launches the epitome of luxury and performance – the Mercedes-AMG S 63

Bengaluru: Pursuing its aggressive product strategy, Mercedes-Benz today launched its flagship Mercedes-AMG S 63 which combines driving performance with ultimate luxury. The Mercedes-AMG S 63 sets new standards in terms of driving dynamics, lightweight construction, efficiency and bespoke craftsmanship. The new Mercedes-AMG S 63, highlighting Mercedes-Benz’s expertise in the automotive high-end segment, was launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India. 

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The Mercedes-AMG S 63 leads the way confidently when it comes to perfection, high-class appeal and top-end quality. The new AMG V8 flagship model in the S-Class is a unique package that has no match in the competitive segment. Path breaking technology like MAGIC BODY CONTROL and a gamut of high-end features makes the Mercedes-AMG S 63 one of the most desirable luxury sedans in our range. This luxury sedan drives performance with the best of luxury like no other car in our portfolio. The launch of a high-end exclusive sedan like Mercedes-AMG S 63, is a fine instance of our successful ‘top of the pyramid’ product strategy.”

Continuing the aggressive product drive for the Indian market, Mercedes-Benz has now introduced as many as ten new products in the Indian market in 2015. This strong product drive underscores Mercedes-Benz’s customer focused approach which entails in offering the latest products to its patrons and enthusiasts from the global portfolio. The ‘Top of Pyramid’ model line-up plays a key role in creating customer fascination and an unparalleled modern luxury experience.

“This is our tenth launch of the year and we have been able to create a lot of excitement for the brand in a market that is gradually showing signs of improvement. This is true for the Mercedes-AMG brand in particular which is increasingly becoming popular across markets in India. This is the ninth AMG model we are adding to our portfolio and we already have five AMG Performance Centres, two of them in the south. We have seen a strong growth rate at the top-end segment of the luxury car industry and Mercedes-AMG continues to lead the segment strongly. We are confident of our strong growth momentum in the Indian market.” Mr. Kern added. 

Mercedes-AMG: Mercedes-Benz leads the performance segment in the luxury auto segment significantly with a wide range of AMG performance cars, which includes as many as nine products. The Mercedes-AMG range includes powerful SUVs, sedans and also roadsters. The SUV range comprises the AMG G 63 (now also offered in Crazy Colour Edition), the AMG GL 63, the AMG ML 63 and the AMG GLA 45. The AMG sedans comprises of the AMG E 63, the AMG S 63 Coupé and the AMG S 63. The AMG roadster comprises the AMG SLK 55. The Mercedes-AMG brand has been increasingly becoming popular in India with new customer groups joining the brand. Mercedes-Benz has inaugurated five exclusive AMG Performance Centres in Mumbai, Delhi, Bengaluru, Hyderabad and Pune and has been able to reach out to more customers seeking performance drive.  

Product Information: Mercedes-AMG S 63

Exterior design elements: A combination of performance and luxury

Status and dynamism, performance and elegance, exclusivity and superiority – the Mercedes-AMG S 63 visually reaffirms the car’s special status in Mercedes-Benz’s model portfolio. This stunningly beautiful sedan embodies AMG’s “Driving Performance” with its exterior design. The overall impression is created by a combination of the sensuous lines that are a hallmark of Mercedes-Benz classic architecture and a flowing silhouette with typical AMG design features. 

Interiors: A combination of luxurious ambience and sporty functionality

A feel-good atmosphere combined with a luxurious ambience and the sporty functionality of a genuine AMG high-performance model – describes the interiors of the Mercedes-AMG S 63. A true pleasure for the senses; the lovingly designed interior fascinates with its very high-grade materials, first-class quality and carefully chosen colour schemes. The occupants benefit from the improved interior dimensions, anew control logic and new highlights in terms of ergonomics, operating convenience and safety.

AMG seats developed exclusively for the Mercedes-AMG S 63 ensure an outstanding long-distance comfort. Electric adjustment, driver and co-driver memory function, panoramic sunroof and 7 colours ambient lights are standard features. Another feature reserved for AMG is the high-quality analogue clock in an exclusive design between the air vents: this for the first time features three-dimensional, milled metal hands and metal appliqués on the dial. The AMG sports steering wheel in nappa leather with a heavily contoured rim, an insert with AMG lettering, perforated leather in the grip area and aluminium shift paddles allows perfect vehicle control.

Suspension: MAGIC BODY CONTROL

The Mercedes-AMG S 63 with rear-wheel drive features the AMG sports suspension based on MAGIC BODY CONTROL. The new S-Class is the first car in the world able to recognise road surface undulations in advance. If ROAD SURFACE SCAN detects such undulations with the help of the stereo camera, MAGIC BODY CONTROL adjusts the suspension in advance to suit the situation. Both suspension modes – “Comfort” and “Sport” – are also available here. The AMG-specific elastokinematics ensure more directness when driving dynamically.

The electromechanical AMG speed-sensitive sports steering with variable steering ratio is the perfect complement: this greatly enhances vehicle handling and agility while maintaining driving safety at high speeds. In “Comfort” suspension mode, the AMG speed-sensitive sports steering enhances comfort by providing more steering assistance. If the “Sport” suspension setting is selected, on the other hand, the driver feels a more sportily stiff level of steering assistance – which tends to result in better road feel. The pre-programmed curves for power assistance enhance feedback and steering precision.

AMG SPEEDSHIFT MCT 7-speed sports transmission

The AMG SPEEDSHIFT MCT 7-speed sports transmission combines huge emotional appeal and maximum driving pleasure with outstanding economy. The sports transmission is exclusive to Mercedes-AMG and combines the sporty, direct and agile responsiveness of a manual transmission with the maximum comfort of an automatic transmission. The AMG sports transmission also impresses with its low weight of just 80 kilograms. This is made possible by the use of lightweight magnesium for the transmission housing. Vibrations are effectively eliminated by a new, two-stage torsional damper, with ensuing benefits in perceived passenger comfort.

Power and Output:

In terms of maximum output and fuel consumption, the AMG 5.5-litre V8 biturbo engine remains the most efficient series-produced V8 engine of all. With an output of 430 kW [585 hp] and a torque of 900 Nm, the AMG eight-cylinder unit outperforms all comparable engines.

Customisation using ‘designo’

Mercedes-AMG S 63 can be customised using the newly launched ‘designo’ platform. Customers have the choice of selecting from hundreds of combinations of exterior colours, interior upholstery and design trim elements. Exciting performance and comfort features can also be added in the Mercedes-AMG S 63 as per the customer choice and wish.

– MAYURI.V

Orion Mall Resonates with the Patriotic Sounds of the Air Warrior Symphony Orchestra of the IAF

Bangalore, August 9th, 2015: Visitors to Orion Mall were in for a musical surprise on the evening of 8th August. Set up by the Lakeside was the Air Warrior Symphony Orchestra (AWSO) of the Indian Air Force which played a live musical concert from 6 pm to 8pm for the general public just ahead of Independence Day Celebrations. The entry to this concert was free and it was heart-warming to see scores of people rooted to the spot, taking in the patriotism and harmony exuded by the band.

Members of the band are hand-picked from various Air Force bands with the main objective of connecting to the patriotic side of the masses through music. The band has performed at several international locations and has also participated in numerous international military music festivals across the globe. The band enjoys the distinction of being the only military orchestra in the country to be empanelled with the Indian Council of Cultural Relation.

The parents of two pre-schoolers spoke of how it was their children who pulled them into the audience on hearing the lovely music emanating from the various instruments used by the band such as, violin, clarinet, trumpet, guitar, drums, accordion, etc. The parents reiterated how amazing it was to see their children take in the music and stay so still till the end. Some of the patriotic tunes played by the band were Vande Matharam and Raghupathi Raghava Rajaram.

Many in the audience spoke of a patriotic rush they felt on listening to the music. In fact, one young techie said, “We only hear of our armed forces and see them on TV. It was an honour to see them in real life and listen to the beautiful music they created.

On popular demand the lead singer also obliged by singing bollywood songs likes Tum Hi Ho from the movie Aashiqi 2 and Tune Maari Entriyaan.

About Air Warrior Symphony Orchestra

Air Warrior Symphony Orchestra was formed by IAF in June 2002 at Air Force Station, Jalahalli, with hand-picked musicians from various Air Force Bands. The Orchestra has performed many concerts across the world like France, Italy, Germany, Malaysia, Singapore, Thailand, Sri Lanka and Bangladesh. They have also participated in International Military Music Festivals in Finland, France, Italy and Malaysia. In the year 2005, the Indian Air Force band became the first Asian member of the International Military Music Society based at Norway.

In the year 2007, Indian Air Force hosted and participated in the first ever International Military Music Festival in India along with the Air Force bands from countries like Singapore, Sri Lanka, Thailand and USA.

  • – MAYURI.V

LimeRoad Takes Style Quotient One Notch Higher

Bangalore, 15 July, 2015LimeRoad, India’s social commerce platform has announced the expansion of its Style Council. The Style Council is a group of style icons and influencers who inspire and support LimeRoad’s scrapbooking community. LimeRoad Style Council is about acceptance of differing style ideologies and it has got on board a very interesting bunch of women – from the young singing sensation Barbie Rajput; to India’s youngest female bike stunt athlete Anam Hashim; 24 year old singer, songwriter and composer Jasleen Royal. The Council also has fashion blogger Aayushi and many more eminent women such as Dr. Kalpana Shekhawat (Dietician & Nutritionist), Geetu Sarin (Owner, Geetanjali Salon), Heema Dattani(Celebrity Makeup Artist) amongst others. 

LimeRoad is an interactive platform targeted at the intelligent woman of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle categories like apparel, accessories and home.  LimeRoad’s Style Council is made up of members who are particularly knowledgeable about fashion, have an innate sense of style, and is aimed to inspire users to share their individual style secrets and tips via social media.

LimeRoad’s unique scrapbooking feature helps and encourages style-conscious women around the country to create looks and earn money sitting at home. It offers a platform to women to freely share their unique style statement. Currently, LimeRoad has 40, 000 scrapbookers creating around 2 million scrapbook looks in a month. LimeRoad Style Council members interact with the scrapbooking community; guide them with tips and suggestions to create more and more stylish scrapbook looks enhancing the style expression of each and every woman across the country that is a part of the LimeRoad user community.

Barbie Rajput from Mandi (Himachal Pradesh), a new member in the style council is a 16 year old singer who won Sa Re Ga Ma Pa Li’l Champs and has a novel approach towards fashion. Anam Hashim from Lucknow, the daring stunt athlete is a fashion freak and loves flaunting her unique sense of style. She has become a style icon for young girls. Artist Jasleen Royal from Ludhiana is intrinsically stylish. Her style expression is understated yet so intriguing. Aayushi is well-known for her immaculate style statement. With so many relatable and young style icons on board, Style Council‘s expansion is going to empower the scrapbooking community remarkably.

“LimeRoad.com firmly believes that each woman is special and has a unique sense of style & expression.  And to support that thought, we’ve provided users with tools to express their sense of style through scrapbooking and creating looks. With new members in the Style Council, we are looking forward to providing our users with some spectacular style inputs. We have roped in women who have made it big in their own way in their respective fields and we strongly feel that our users can connect to them on a deeper level further strengthening LimeRoad’s dynamic scrapbooking community. ” said Suchi Mukherjee, co Founder & CEO, LimeRoad.com.

– MAYURI.V

 

Toyota Kirloskar Motor Expands it’s Used Car Business

Bangalore, July 15 2015 Toyota Kirloskar Motor (TKM) today announced the business expansion of its used car business – “Toyota U-Trust” to a wider network of cities across India to include 56 markets in 19 states. With this expansion TKM aims to cater to a wider audience and offer the used car buyer and sellers an experience at par with new car buyer.

Toyota U-Trust, launched in 2007, primarily aims to offer fair and transparent business practices by facilitating sales, purchase & exchange of Toyota and Non Toyota Cars. It also allows potential customers an opportunity to exchange their old cars of any make for a brand new Toyota or a competitively priced used Toyota car.

Transparency in pricing, validation of quality and a trusted platform are some major criteria that guide the decision of used car buyers. U-Trust brings all these factors and offers value for money in every transaction both for the buyer and seller. With the Used car market commanding a 30% higher market share than the newer ones, Toyota with U Trust wants to ensure every customers gets necessary choice, convenience and transparency with every sale or purchase.  

All cars from U Trust are thoroughly inspected with a comprehensive 203 point inspection check sheet which is used to arrive at accurate quality level of used vehicle along with best in Industry warranty offers on Toyota’s certified cars up to 2 years and 30,000 kms. Each car is certified by TKM in-charge after due diligence of documentation, quality level, Service history and genuine refurbishment by U Trust dealer. Only cars which satisfy all these criteria are  certified. Besides, confirmation of buyer details are provided to every seller customer after the car is sold by U Trust thereby instilling confidence in the seller.

Commenting on the expansion Mr. N. Raja, Director & Senior Vice President, Marketing & Sales, Toyota Kirloskar Motor, said “With constant technological innovations in the auto industry the market has gradually evolved into a highly dynamic one. Customer preference has shifted towards value for money while dealing with used cars. With the expansion of Toyota U-Trust we are now equipped to provide quality cars, convenience, transparency and value for money to every customer on a much wider scale. Also with our trained technicians and offers of best in industry Warranty & Certification along with refurbishment of cars with Toyota genuine parts, we ensure the delivery of best quality used cars.”

All Toyota U-Trust employees at Dealerships go through a stringent and exhaustive multi-level training process to ensure they instill confidence in the customers and help them make an informed decision. They go through a detailed 45 + 90 day training process which is very scientifically designed to accurately assess the quality of the car.

Follow link for Toyota product pictures:

http://www.toyotabharat.com/inen/news/media-contact/view-gallery.aspx 

Overview of TKM

Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Group: 11%
Number of employees Approx. 7000+
Land area Approx. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units

Overview of TKM 1st Plant

Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units

Overview of TKM 2nd Plant:

Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva,Etios Cross, Camry & Camry Hybrid
Start of production December 2010
Installed Production capacity Upto 2,10,000

– MAYURI.V

Gartner Says Worldwide Semiconductor Capital Spending to Increase 2.5 Percent in 2015

Bangalore, India, July 14, 2015 — Worldwide semiconductor capital spending is projected to grow 2.5 percent in 2015, to $66.1 billion, according to Gartner, Inc. This is a down from the 4.1 percent growth predicted in the previous quarter’s forecast (see Table 1).

“Since the previous quarter’s forecast, continued weakness in the euro and yen have created major weaknesses in the overall equipment market picture,” said Bob Johnson, research vice president at Gartner. “With over half of all equipment being produced by either Japanese or European suppliers, the weakness in their currencies has been the primary factor in our reducing our overall outlook for 2015. Longer term, we expect modest growth throughout the semiconductor cycle, with just a pause in the equipment market growth expected in 2016, as DRAM goes through a typical cyclical downturn.”

Table 1

Worldwide Semiconductor Capital Spending and Equipment Spending Forecast, 2014-2019 (Millions of Dollars)

  2014 2015 2016 2017 2018 2019
Semiconductor Capital Spending ($M)

64,569.8

66,156.6

63,952.0

65,733.0

69,152.1

72,237.3

Growth (%) 11.6 2.5 -3.3 2.8 5.2 4.5
Wafer-Level Manufacturing Equipment ($M)

33,684.1

33,726.9

32,532.7

35,676.6

39,072.2

40,354.7

Growth (%) 16.2 0.1 -3.5 9.7 9.5 3.3
Wafer Fab Equipment ($M)

31,953.0

31,903.8

30,732.4

33,634.2

36,652.1

37,844.0

Growth (%) 16.3 -0.2 -3.7 9.4 9.0 3.3
Wafer-Level Packaging and Assembly Equipment ($M)

1,731.1

1.823.1

1,800.3

2,042.4

2,420.1

2,510.7

Growth (%) 14.3 5.3 -1.3 13.4 18.5 3.7

Source: Gartner (July 2015)

Foundries will continue to outspend the logic integrated device manufacturers (IDMs) in 2015. Worldwide foundry spending is forecast to increase 17.2 percent, in contrast with the 1.4 percent decline in total logic spending. However, the longer-term outlook for total logic spending is strong as predicted mobility market saturation will dampen the need for new capacity and create an environment where existing capacity is upgraded to the latest node.

Worldwide memory capital spending remains strong for 2015, with a 3.2 percent increase anticipated, compared with a 10.2 percent increase in the previous quarter’s forecast. The reduction from the previous forecast is a result of spending announcements by major manufacturers, which were lower than previously anticipated, and reflected the fact that major equipment types are cheaper due to weaknesses in exchange rates. Memory manufacturers currently enjoy a strong chip-pricing environment, which sets the stage for continued spending growth through 2015. However, an anticipated oversupply in DRAM in 2016 will lead to a 13.6 percent decrease for worldwide memory spending next year.

Wafer-level equipment spending is forecast to increase 0.1 percent in 2015, as manufacturers pull back on new fab construction and concentrate instead on ramping up new capacity. “As we get better visibility into individual company spending plans for 2015, it is apparent that caution is a prevailing sentiment, with the exception of memory, where manufacturers are adding capacity in response to favorable market conditions,” said Mr. Johnson.

This research is produced by Gartner’s Semiconductor Manufacturing program. This research program, which is part of the overall semiconductor research group, provides a comprehensive view of the entire semiconductor industry, from manufacturing to device and application market trends.

Additional analysis on the outlook for the semiconductor market can be found in the Gartner Webinar “2Q15 Semiconductor Manufacturing Forecast Update.”

-MAYURI.V

Mr. M.R Jaishankar, CMD Brigade Group receives Significant Achievement Award

Bangalore, July 08, 2015: Premier real estate developer Brigade Group’s Chairman and Managing Director, Mr M.R. Jaishankar, has received the Significant Achievement Award at the Vocational Service Awards Night organized by Rotary Club Chikmagalur.

The award was given to Mr Jaishankar in recognition of his outstanding contribution in multifarious activities, able leadership and for being a real estate visionary par excellence. The award also recognises him as a role model to emulate.

Commenting on the recognition, Mr Jaishankar said, “It is an honour to receive this award from Rotary Club Chikmagalur and it feels good to know that my contributions have made a positive impact in the lives of people.”

Mr. M.R Jaishankar, as a young entrepreneur, established Brigade Group in 1986. The company’s very first project, Brigade Towers was the tallest building to be constructed by a private developer in Bangalore. Today, Brigade Group’s portfolio covers a wide range of projects in all domains of property development.

Jaishankar’s leadership, commitment to quality and passion for innovation has enabled Brigade Group to grow from a single-building, small private enterprise to a diverse multi-domain, multi-city public limited company—a recognised leader in the field of property development.

-MAYURI.V