LIGHTERS UP! ZIPPO SET TO UNITE LIVE MUSIC FANS AT BANGALORE OPEN AIR

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Bangalore, June 28th  2017 – Zippo has unified live music fans for decades, empowering punters to show music legends they want more by raising their lighters high. On July 1st, rock on with Zippo at the biggest hard rock and metal music event in India: Bangalore Open Air. The iconic brand will pay tribute to live music with the unmissable Zippo Encore Area and music-inspired memorabilia.

 

Zippo is the Associate Sponsor of the 6th annual Bangalore Open Air Festival, which is expected to attract over 3000 attendees. Established in 2012, it is India’s premier music festival dedicated to hard rock and heavy metal music. It is powered by the world’s biggest hard rock and heavy metal festival, the Wacken Open Air, held in Germany since 1990.

 

Talking about the association, Lucas Johnson, Global Brand Manager of Zippo, said, “The encore moment has united live music fans for decades and has become the ultimate fan salute. We’re proud to see our lighters being used as the symbol to call for more great music. Live performance leaves us with lasting memories – none more so than the magic of a sea of lighters being raised in the air for an encore. We’re committed to partnering with the best music festivals around the world to ignite more memorable music experiences. Over the last three years, Zippo has sponsored over 45 festivals, with a combined attendance of over 2 million.”

 

He further added, “The Zippo Encore area is our space to celebrate our rich live music history and remind passionate live music supporters that some things are worth holding onto! We’ll be keeping the Zippo Encore spirit alive at this year’s edition of Bangalore Open Air. We’re looking forward to seeing all of our Zippo fans there!”

 

At this year’s Bangalore Open Air, some of the biggest names in music are set to grace the stage including: American death metal Veteran Band Nile as the headlining act; Swiss thrash metal band Coroner; Swedish Black Metal Band Marduk; space-themed extreme metal band Galaxy Crusher and Indian heavy metal band Kryptos, the true spearheads of the Indian metal revolution. This incredible rock and metal line up will no doubt unleash a stream of legendary performances and ensuing encores.

 

The historic encore moment, considered by music mavens as the ultimate fan salute, dates back many decades. During this time the classic Zippo lighter has become a celebrated piece of musical iconography. From starring on Lynyrd Skynrd’s Turn It Up album cover to filling in for Syd Barret of Pink Floyd’s lost guitar pick, the iconic windproof lighter has cemented itself in rock music history.

 

Since the first sea of flames was sparked by passionate fans, Zippo lighters have become the ultimate accessory for making a bold statement in music. Head to the Zippo Encore area to celebrate all things live music. Check out the extensive product range and grab a music-inspired Zippo windproof lighter – and get your own Zippo serviced. You can also participate in the Zippo Custom contest and design your own lighter for a chance to have it turned into the real thing. There’s also the chance to win exclusive merchandise when you spin the Zippo Wheel of Fortune.

 

For those who can’t make the festival, but still want to own a rock icon, Zippo windproof lighters are available on theWilliam Penn Online Shop (https://www.williampenn.net/), 28 William Penn stores and 3 shop-in-shop operations across 10 cities. Choose from an array of new designs available with prices ranging from INR 1500/- to 6990/-.  

Rock ‘n’ roll with the times and get the virtual version of the Zippo lighter for free! The popular Virtual Zippo lighter app is free to download from Android and iOS devices and it’s perfect to hold up high when rocking out.

 

Follow Zippo on Facebook, Twitter @Zippo and Instagram @originalzippo to be kept up-to-date with the latest news, exclusive offers and other exciting announcements about rock’s biggest events and festivals. Remember, those who rock, roll with Zippo!

 

Note:

Bangalore Open Air will be held at Royal Orchid Resort & Convention Centre, Bangalore, India on July 1st2017. For more information visit the website (http://bangaloreopenair.com/) or connect on Facebook (https://www.facebook.com/BangaloreOpenAir/) or follow on Twitter (https://twitter.com/blropenair).

 

About Zippo:

One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, Pennsylvania, where it has manufactured over 550 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and isbacked by the company’s famous lifetime guarantee – “It works, or we fix it free.™” Zippo’s diverse product line includes lighters and accessories; butane candle lighters; fragrance, and a robust line of heat and flame products for outdoor enthusiasts.  Zippo markets in nearly 200 countries and also owns W.R. Case and Sons Cutlery Company, also based in Bradford, Pennsylvania. For more information, visit Zippo.com.

 

 

Green line will see robust growth

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After a long while things are looking better for the connectivity front in South Bengaluru. On Saturday, Honourable President, Pranab Mukherjee inaugurated Phase I of Namma Metro, which connects South Bengaluru to the Majestic Interchange and thence to other parts of the city. The new Green Line connects Yelachanahalli in Kanakapura road to Sampige road in Malleshwaram via the Majestic junction, covering a distance of 12km stretch.

It took 11 years, five chief ministers and an investment of Rs 14,200 crore for the full stretch of metro system to become operational, putting to rest a major segment of the city’s traffic woes. This is part of the last pending stretch of the network; other corridors have been sanctioned and developed in different phases throughout the city over the past few years. Bengaluru is only the second city in the country to have a full-fledged metro system.

The green line runs through major areas such as Tumakuru Road, Malleswaram, Rajajinagar, Peenya, Yeshwanthpura, KR market, South End Circle, Jayanagar, Banashankari, JP Nagar and Puttenahalli, connecting the industrial hub of Peenya to the cultural hub of South Bengaluru.

While under construction, the metro had brought in a 12-15 per cent rise in real estate prices. A similar growth is being projected even after the development of the green line, given the ease with which travel can now occur through these connected areas.

 

Talking about the projected further increase in real estate prices, Suresh Hari, Vice President, CREDAI, Bengaluru contended that while price may not increase immediately, the increase in value over the next year will be significant. “One can expect an all asset clause valuation increase of 10 to 25 per cent.”

 

Concurred C N Govindaraju, Managing Director, Vaishnavi Group, “With the completion of the project, we expect close to 20 per cent increase in prices for projects along the metro corridor.”  A similar 12 to 15 per cent increase in prices was predicted by Harish Achar Brahmavar, Founder & Director, Homz N Space.

 

The impact on the residential real estate segment in the areas surrounding the metro line is expected to significant. Newer projects are expected to be launched with an increase in the mix of asset clause products given the shrinkage in the land parcels in this area. SaysBrahmavar, “The development of the metro has helped residential real estate in the surrounding areas with the rise in civic amenities, growth in rental potential, and the availability of numerous residential projects at affordable prices.”

 

Stating that the major beneficiary of the metro line would be the residential real estate, Govindaraju adds, “People will find it easier to commute to work. In fact, over the last two years we are seeing a market preference to projects in these areas due to the proximity and accessibility to metro stations. This has helped in building good and healthy sale traction for residential projects along the metro line.” A major positive outcome would be the reduction in the density of traffic over a period of time, he stated.

As for the increased Floor Area Ratio (FAR) for commercial and residential buildings within 150m radius from the metro terminals, Om Ahuja, CEO- Residential, Brigade Group says, “The green line connects the industrial hub of Peenya with key wholesale markets and South Bengaluru. This zone already has excellent social infrastructure and with good connectivity coming in through the metro, there will be a considerable shift of work places to this area. Corporate houses would prefer to relocate their office space from other zones to here given the better quality of space and functioning. The increased FAR will only add to this incentive of shifting.”

 

This monsoon Minions attack McDonald’s

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~ Launches minion themed desserts along with 10 new minion toys ~

 

 

Bengaluru, 23 June, 2017: Its Minion mania, as the mischievous minions take over Happy Meal and Desserts at McDonald’sNot one or two, say “BELLO” to a range of 10 new minion toys available in every happy meal at your nearest McDonald’s. Each toy with unique features and personality is based on characters of the movie – Despicable 3. These little miniatures are fascinating enough to give fans 10 additional reasons to visit McDonald’s.

 

That’s not all, McDonald’s has also introduced two new desserts inspired by Minions. These delectable desserts – Banana Caramel Oreo Soft Serve and Banana Caramel Oreo Mcflurry are specially created for the die-hard minion fans. Patrons will love the specially infused flavours of banana, caramel and crunchy Oreo in these delightful desserts.

 

Indulge in these scrumptious desserts starting just at Rs.35 in your nearest McDonald’s.

 

The exclusively designed Minion toys and treats will be available from June 23rd, 2017 at all McDonald’s restaurants.

 

Available only for a limited time, so grab them while you can.

 

About McDonald’s India:

Westlife Development Limited (BSE: 505533), focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) which is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets since 1996. HRPL serves approximately 185 million customers annually, at its 258 (as of March 31, 2017) McDonald’s restaurants across 34 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh. The company provides direct employment to over 7,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

HRPL has been recognized as the No. 1 Preferred Employer among the Retail companies in India in 2016 by Great Place to Work® Institute and Retailers Association of India (RAI).

 

DBS ACCELERATOR DRIVING TOWARDS FINTECH FUTURE

Startups to benefit from new dynamic “always-on” programme format

India: 27 June 2017 – With an evolving FinTech landscape that is rapidly maturing into the mainstream, DBS Bank (Hong Kong) and Nest, a global innovation platform supporting entrepreneurs, are enabling startup success with a dynamic new “always-on” DBS Accelerator programme format.

DBS Accelerator aims to better embed new FinTech technologies in banks by creating opportunities for innovators from across Asia and around the world to transform the digital agenda. Now in its third year, the programme is a key go-to hub in Hong Kong for startups with the vision and potential to shape the future of finance with innovative FinTech solutions.

Under the new “always-on” programme format, DBS Accelerator will host startups year round to continuously help strengthen the bank’s key transformational journey, which will be refreshed throughout the year. Participating startups will have the chance to explore collaborative opportunities with the bank. The first batch of startups will be focused on impactful ways to enhance the customer’s digital journey, the bank’s risk management, as well as cryptocurrency, blockchain and cybersecurity.

Applications from FinTech startups are now welcome via www.dbs-accelerator.com, where more details of the programme are available. Applications are accepted all year round, with the first batch of applications closing for review on 31 July 2017.

DBS Bank (Hong Kong) CEO Sebastian Paredes, said, “Dynamic new ways to enhance risk management, cybersecurity and the digital customer journey, and opportunities to apply blockchain and cryptocurrency technologies, are helping banks transform through FinTech innovation. With the success of the DBS Accelerator programme, we are excited and committed to driving progress towards a FinTech future.”

 

Nest CEO Lawrence Morgan said, “At Nest, we believe that open innovation and collaboration will enable and empower FinTech startups and corporates to not only address changing consumer needs but to do so at a faster pace with more meaningful impact. We’re excited to pioneer this new programme format with DBS to further this open innovation movement and achieve positive business outcomes for both DBS and FinTech startups around the world.”