Bangalore, 28nd August, 2017: The Bangalore based healthcare startup, CULT has been invited by the Karnataka Premier league as the fitness partner for the year 2017. As part of this association, CULT will be vetting the fitness of the players and giving away the “Fittest player of the match” award during the presentation ceremony after every match and also ‘Fittest player of the series’ at the end of the tournament.
As an Indian fitness brand, CULT aims at helping the growth of the indigenous sporting talents. CULT aims to address preventive healthcare through a combination of engagement, coaching hence, focuses on the keeping the grassroot level players at their fittest best.
Speaking about the partnership, Ankit Nagori, co- founder Cure.fit said, “CULT focuses a great deal on sports and fitness. Association with events like KPL will help us reach a greater audience and spread the awareness amongst them. We are excited about this relationship with KPL and look forward to more opportunities where we can work together”
Vinay Mruthyunjaya, Official Spokesperson KSCA said, “We are excited to be partnering with the team at CULT. As the KSCA is striving to deliver the best KPL ever, I can think of no better-suited partner than CULT. They are innovative and are keen to initiate a positive change around the state of Karnataka.”
Cure.fit is an establishment marked as a holistic integrated healthcare platform, which caters to living a healthy life through three critical dimensions- eat.fit, mind.fit and cult.fit. While cult.fit focuses on physical strength and fitness; eat.fit for healthy and nutritive food and mind.fit for mental well-being.
CULT is a chain of fitness centers by Cure.fit that is headed to guarantee that you benefit as much as possible from the life you lead. A solid way of life is just accomplished by a decent blend of train, inspiration, respect, and commitment. CULT provides a non-conventional facility, where they plan to give an adjusted blend of exercises through group workouts without any mainstream gym equipment. This, will not just upgrade your well-being, but will acquire a genuinely necessary change in the hustle of your repetitive day by day schedule. With top of the line master trainers like Shwethambari Shetty, Rishab Telang, CULT aims at providing a healthy lifestyle for the busy Bangaloreans. As part of its recent association with Hrithik Roshan, CULT also offers HRX workouts under the Cult.fit program. Link: https://www.cure.fit/
About Karnataka State Cricket Association
The Karnataka State Cricket Association (formerly the Mysore Cricket Association) is committed to develop Karnataka as the premier cricketing state in the country. It aims to take the game areas of the state for development at the grassroots level and to continuously promote the welfare of players. It was founded during the year 1933-34 and is affiliated to the Board of Control for Cricket in India (BCCI). The association made steady progress from 1934 to 1959 when the Silver Jubilee was celebrated to coincide with the visit of the Australian team to Bangalore to play against the Combined Universities XI. In the late sixties the Association acquired its own cricket ground and the stadium now known as the M.Chinnaswamy Stadium came into being. Bangalore became a Test Centre, and several memorable Tests and ODIs, including the 1996 World Cup quarter-finals, have taken place here. The Karnataka State Cricket Association has grown from strength to strength and today is one of the best-organised State Cricket associations in the country.