~ Introduces a compelling offer of 2 delicious Crispy Veg Burgers for just INR 50 ~
~Unveils its latest TVC for this value offering ~
National, August 11, 2017: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, BURGER KING® presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, BURGER KING® India’s newest value offering allows guests to buy 2 Crispy Veg Burgers for just INR 50. Customers can add Fries and Pepsi at an add-on price of just INR 44 to make this a tantalizing meal. This would be available across select outlets of BURGER KING® in Dine-In and Takeaway only.
BURGER KING® currently has the most robust menu of burgers under INR 100, with 9 variants including 5 vegetarian burgers. The Crispy Veg Burger at BURGER KING® is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at INR 35; however, the all-new tempting offer , has two Crispy Veg Burgers at an absolutely amazing price of INR 50.
The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearestBURGER KING® outlet without having to shell out much.
Commenting on the new value offering, Rajeev Varman, CEO, Burger King India said,” BURGER KING® India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products MADE FOR INDIA. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”
BURGER KING® has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.
This special offer is available for a limited time only at select BURGER KING® restaurants on Dine-in and Takeaway only
Hurry and visit your nearest Burger King outlet and make the most of this never-before extravaganza!
Watch the latest Burger King TVC here:
1. Lunch TVC
· YouTube: https://www.youtube.com/watch?v=zRxiDvY9_uU
2. Stood Up TVC
· YouTube: https://www.youtube.com/watch?v=_EIarCoj7XY
3. Bhook TVC
· YouTube: https://www.youtube.com/watch?v=HsWj4kQJhtQ
ABOUT THE BURGER KING® brand in India
Burger King India Private Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and operates 88 restaurants across India, across Delhi NCR, Punjab, Jaipur, Mumbai, Nashik, Pune, Bengaluru, Chennai, Hyderabad, Kerala and Gujarat.
For more information, please visitwww.burgerkingindia.in.
ABOUT THE BURGER KING® brand worldwide
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.