Multi-media campaign to focus on Tata Sky’s value proposition
Chennai, July 20, 2017: Tata Sky, India’s leading content distribution platform providing Pay TV and OTT services has signed superstar Nayanthara as face of the brand for the Southern markets. The latest campaign with the southern superstar is a simple yet humorous ad film – a tone well associated with Tata Sky. The new campaign is targeted to accelerate the brand’s presence in DAS IV markets. The campaign is rolled out in four Southern languages including Tamil, Telugu, Malayalam and Kannada targeting 64 million TV households across the Southern states.
In the 360-degree campaign Nayanthara features as a small-town girl running a small outlet, selling Tata Sky’s South Special pack. She is shown as a person fed up of collecting and handing out Rupee 1 coins as change for the South Special pack priced at Rs. 229/-. This unique pack loaded with over 220 channels and services includes the best of entertainment across genres.
Tata Sky’s Chief Communications Officer Mr. Malay Dikshitsaid, “We are delighted to have Nayanthara as an endorser for Tata Sky. Her bold personality, artistic talent and popularity which spans across states is a perfect fit with Tata Sky as a brand. With the ad scripts tailormade to bring out her versatility, we strongly feel that Tata Sky subscribers and her fans would smile and have fun seeing her performance.”
Super Star Nayanthara said, “It is an honour and privilege to be associated with Tata Sky, which is the country’s leading content distribution platform. I have been a great admirer of Tata Sky’s advertisements. Tata Sky has been able to capture a unique position in the subscriber’s mind, where they know that Tata Sky means more than just TV. I look forward to an exciting journey with them.”
Tata Sky is the fastest growing DTH player in the Southern market due to its innovative offerings and unmatched bouquet of channels across South Indian languages. Tata Sky currently has over 600 channels and services along with a 24×7 call center in 14 languages.
1. Kannada – https://youtu.be/Qg7u6tGOp74
2. Malayalam – https://youtu.be/i_D3VsFRP3Y
3. Tamil – https://youtu.be/Sm4tCOavRGo
4. Telugu – https://youtu.be/ztvEa1EV_SI
Tata Sky has also roped in legend Amitabh Bachchan to feature in the same campaign targeted to the other states in India. See link: https://youtu.be/on5kg-JXwu0
About Tata Sky
Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 17 million connections in India.
For more information on Tata Sky, visit www.tatasky.com