Mukesh Bansal and Ankit Nagori’s fitness startup CULT launches 12.FIT

Cult opens limited bookings, once a month, for a yearly membership

Bengaluru, July 14, 2017: Tired of your mundane cardio and weight training routine? Rethinking of a gym membership? It’s time to look away from the vanilla and up the ante with an exercise routine that will not only help you achieve your goals, but motivate you to revisit each day! Drive yourself and your workout buddies to a facility which offers a balanced mix of workouts in a community setting. An exciting membership by CULT,’s one of its kind, non-conventional fitness training facility awaits you.

CULT currently offers subscription packs with a validity of only 3 months and 6 months. With the launch of 12.FIT, the first ever flash sale for gym memberships in the country, Bengalurians get an exciting chance to book a 12 month membership. With 12.FIT, the 12 month membership pack will be available only on certain days of the month, in limited slots across centers, at an attractive price point. Members who purchase the 12 month pack can enjoy unlimited Cult classes round the year.

Commenting on the launch of 12.FIT, Mukesh Bansal, Co-founder, said, “Fitness cannot be a short term vision. It needs to be a part of life and the only way to achieve this is through long term discipline, motivation and commitment. The demand for CULT memberships is unprecedented and we have been getting continuous requests from our community to open up 12 month memberships, which is why we’ve launched 12.FIT. With 12.FIT, we have set our goals to motivate customers to think and be healthy all through the year! We want to change the way people view fitness and healthcare and bring more enthusiasts into the CULT community.”

With 10 centers across the city; multiple centers in Koramangala, Indiranagar, and two more opening shortly, CULT is becoming a name to reckon with and has a mix of workouts by world class trainers. CULT’s strength lies in their exclusive group training with free weights workout along with a combination of functional training, yoga, zumba and other engaging formats.

About CULT and

CULT fitness centres are a part of, a holistic health and wellness startup. The offline CULT centers  help users to get trained in different body weight formats under the guidance of national and international trainers in strength and conditioning, spinning, boxing, mixed martial arts, Zumba and yoga in group classes. currently has 10 CULT centers in Bangalore spread across – Koramangala, Whitefield, Indiranagar, Bellandur, HSR, Sarjapur and JP Nagar. Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. caters to living a healthy life through three critical dimensions-, and While focuses on physical strength and fitness; for healthy and nutritive food and for mental wellbeing. With top of the line instructors like

Shwethambari Shetty, Rishab Telang and Dr. Shyam Bhatt, aims at providing a healthy lifestyle for the busy Bangalorean is an app based service provider and is available on Android<> and ios<>. For more information on Cure.fit<>


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