Bangalore, June 28rd 2017: Somany Ceramics Limited, the leading player in the Indian ceramics industry, recentlyawarded its advertising mandate to the global advertising and marketing giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5% of the revenue. Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office and the mandate consists of the brand’s diverse product portfolio.
Commenting on the association, Mr. Abhishek Somany, MD, Somany Ceramics Limited, commented,” We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”
He further added,” To stay a youthful and trendy brand and expand our business and product portfolio, we need a partner and support team that understands how the brand communicates to the consumers in new and existing geographies.”
Speaking on the win, Chandana Agarwal, Managing Partner, Ogilvy & Mather “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work”.
Somany Ceramics has been a prominent name as a homegrown enterprise in the Indian corporate landscape since its inception almost five decades ago. They ventured into sanitaryware segment in FY 2011-12 and have recently trebled their sanitaryware production capacity from 3.03 lakh pieces per annum to up to 11.50 lakh pieces. The company has a robust distribution network with over 1,800 dealers and 12,000 touch points across India and plans to open 200 additional franchisee showrooms and experience centers by the end of FY 2017-18.
About Somany Ceramics Limited:
Somany Ceramics Limited is one of the leading players in the ceramic industry in India. The brand SOMANY has adorned homes with delight, exuberance and vivaciousness resounding with the quality, strength and life of its products for over four decades. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is India’s third largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents. It has access to tiles manufacturing capacity of 60 million square meters through two owned units (Kadi, Gujarat and Kassar, Haryana), seven associates/subsidiary companies and also other outsource vendors. Its innovative VC Shield (a patented “Veil Craft” technology which renders a specially treated coating that protects tiles against abrasion, scratches and stains) and Slip Shield (a unique coating technology which gives anti-skid property to ceramic tiles) ranges stand testimony to technological prowess. Somany is listed on the NSE and BSE, and has over 7,000 shareholders.
Safe harbor statement:
Statements in this document relating to future status, events, or circumstances etc. are forward-looking statements based on estimates and the anticipated effects of future events. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual result, changed assumptions or other factors.