June 23, 2017: Nykaa, India’s largest multi-brand e-commerce beauty platform, celebrated the opening of its first brick & mortar Nykaa store at VR Mall, Whitefield, Bangalore. This follows in-line with the e-commerce players omni-channel approach to beauty retail. The Nykaa Luxe store is positioned on the ground floor of the mall and features brands like Estée Lauder, Clinique, L’Occitane, Ciaté, L.A. Girl along with Nykaa Beauty, the in-house range of cosmetics, offering the discerning beauty shopper a premium luxury experience and a bouquet of brands and categories to choose from.
‘With our omni-channel strategy we will be available at every touch point for our customers. We want to give them to ease to shop a product at their convenience and comfort, whether through online or while visiting a store. The success of our ecommerce store has given us a keen understanding of our customers, who trust our choice and offer’, says Falguni Nayar, founder & CEO, Nykaa.com. Also present for the afternoon was Ms. Adwaita Nayar, Head of Offline Retail Strategy.
Ms Nayar visited VR Mall, Bangalore to announce the Nykaa Luxe store launch and host The Nykaa Beauty Bar – a beauty animation with masterclasses and expert makeovers, to allow customers a one-on-one interaction with leading brands and products. Setup alongside the Nykaa Luxe store in VR Mall, this edition of the event will have nail enamel brand O.P.I, haircare brand Wella and Nykaa Beauty. This will be the fifth edition of The Nykaa Beauty Bar having already visited Chandigargh, Hyderabad, Kolkata and Ahmedabad.
The afternoon also featured a masterclass with one of India’s most sought after beauty bloggers Ankita Srivastava (Corallista) who spoke about the latest beauty trends to her vast network of followers. Luxury haircare brand wella also conducted a masterclass focusing of their EIMI range of styling products.
Spread over 650 sq feet, the Nykaa Luxe store is sure to add a unique element to the offering at VR Mall as it brings a rare combination of beauty solutions under one roof. Trained beauty experts will be present at the store to offer recommendations and solutions to shoppers.
Nykaa opened its first brick & mortar store at T3 Terminal, New Delhi in 2015 and its second store at the domestic Arrivals terminal of the T2 Terminal at Mumbai Airport. The opening of this Nykaa Luxe stores is in line with the aim to open 30 offline stores across India by 2020. The stores will also showcase the popular Nykaa Cosmetics products with lipsticks, nail enamels, face compacts, kajals and eyeliners. Currently there are 5 Nykaa Luxe stores across the country including Infinity Mall – Mumbai, VR Bengaluru and the recently opened store at Khan Market – New Delhi.
Since its launch in 2012, Nykaa has seen a strong growth in the beauty vertical with a current run rate of 600 crores offering over 700 brands and 80,000 products. With a path to profitability by 2017, Nykaa closed its last round of funding to raise 104.3 crores in December 2016.
Founded in 2012 by Indian entrepreneur Ms.Falguni Nayar, Nykaa is today India’s leading online beauty retailer created with a vision of providing a carefully curated range of products for every beauty solution. The collection today includes the best of Indian and international brands across makeup, skincare and hair care categories. All products are 100% authentic, sourced directly from the brands or authorized distributors. With an effort to guide customers towards finding the most suitable products, Nykaa works with leading makeup artists, dermatologists, hair stylists and diet consultants to provide expert advice and highlight the latest beauty trends. Through content platforms such as the Beauty Book blog, YouTube channel Nykaa TV and other social media channels, Nykaa works towards helping women everywhere enhance their natural beauty with easy makeup tutorials and product reviews.
About Falguni Nayar, Founder & CEO, Nykaa.com
Falguni Nayar is the former managing Director Of Kotak Mahindra Capital Company, India’s leading investment bank. Falguni launched Nykaa with the vision of providing a curation of the best of beauty products, along with robust content through DIYs, reviews and expert recommendations that would allow every customer to make an informed decision regarding their beauty needs.
Falguni has received many accolades throughout her career including the FICCI Ladies Organization (FLO) award for the top woman achiever in the field of banking and the Business Today award recognizing her as one of the top 25 women in business. She was a Founding Member of the Asia Society in India and is on several boards, including the Aviva Insurance Board, Dabur India and serves as an Independent Director on the Tata Motors Board.
In addition to being a successful career woman and homemaker, Falguni is a source of inspiration to every member of her young and ever-growing team. Her attention to detail, involvement in every aspect of the firm and passion for the business are qualities that make her a great leader. A mantra she lives by is ‘retail is all about detail’ and is often heard propagating the same. Through exclusive launches, product innovation, sharp communication and appealing design elements, Falguni aspires to reach new echelons in terms of her vision.