FLF’s flagship brand launches a plush store in Indiranagar
Bengaluru, June 19, 2017: Future Lifestyle Fashions, part of the Future Group company, is a leading apparel company in the country. It has launched a new-age experiential store of their flagship brand Scullers on the 100 ft road (near 12th main), Indiranagar. With more than 100 stores across the country, the latest one spread over 4,100 sq ft and is more spacious and offers some of the most fashionable merchandise, truly making it a shoppers’ paradise and further spreading the brand message of ‘celebrating good life with family and friends’.
The store design exudes the Scullers brand theme. The store dons a great Chino wall showcasing a rich heritage of Scullers chinos and a giant world map that represents Scullers life. The store has been neatly segregated between menswear, women’s, tweens wear and sportswear section giving a holistic experience for all the shoppers.
The brand Scullers, over the years, has come to personify a lifestyle and choices that come with it. The comfortable cotton trouser that aces men’s favourite bottom wear list was introduced to India by Scullers in 1999.
Speaking about the launch Sangeet Kishore, Sr. Brand Manager Scullers says, “The new store has been designed keeping in mind the purpose and theme of Scullers. Through this store, we have created a platform that will help in elevating the shopping experience for our customers. The ambience of the store not only adds to the look and feel of the brand, but also helps customers associate with the collection.”
Situated in the heart of the city, the store has a futuristic design aligned with the theme of the brand. Scullers is an ideal brand for people who wish to lead a good life and explore various facets of life with friends and family. Since its inception in 1999, the iconic brand has earned great loyalty among the audience which can be seen in its undeterred fan following.
Scullers one of the flagships Brand from the house of Future Lifestyle Fashions Ltd (FLFL) offers premium smart casual wear for men and women & kids.
Inspired by the sport of Sculling, Scullers is for those who celebrate life, believes in enjoying the good life to the fullest. Scullers is sophisticated, timeless and elegant to suit the urban lifestyle. It’s for those who would like to believe there is life after work and away from home. Comfortable clothes for people who are easy-going and yet portray an assured sense of style, the brand draws its inspiration from the sport of Sculling – a thrilling and competitive sport of rowing.
Scullers is best known for the legendary Chinos, the premium cotton trousers crafted with fine detailing. Chinos are synonymous with luxury, comfort & elegance. “Scullers for her” the women’s wear range offers a trendy corporate attire, as well as premium casual wear for a balanced work-life of today’s modern & contemporary women. Reinterpreted for children, Scullers Kids offers a range of smart casual clothing focusing on children of 10 to 14 years. Drenched in the sun and the spirit of the outdoors these are clothes, kids can have fun in, and look good doing it. These are comfortable and yet rugged enough for the rough tumble. Scullers is available at over around 100 exclusive stores, Central Malls & select Reliance Trends across India & also at all leading e-commerce channels.