Actor Ramesh Arvind rolls out its campaign in Bangalore to pray for team India
Bangalore, June 3, 2017:Reiterating its support for the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer from the house of NR Group the agarbathi to aerospace conglomerate is launched its“Pray for India” campaign today in Bangalore. The unique campaign will provide a platform for the ardent cricket lover from across the country to pray for Team India’s win in the ICC Champions Trophy which kicked off on June 1 in England. Cycle Pure Agarbathies is inviting people to join this campaign and pray for team India. The campaign started from Devagiri Temple Bangalore. The campaign will also be rolled out across various other cities in the country.
Actor Ramesh Arvind, lit the six-feet Akhand agarbathi to kick start the campaign in Bangalore from his Sheshadripuram residence. Speaking of the initiative Mr. Arvind said, “We are a cricket loving nation. Nothing can unite us as much as cricket. This wonderful opportunity is for people to come together for their favorite sport. Cycle Pure agarbathies time and again has proved its commitment towards sports. I am extremely happy to be part of this initiative.”
The campaign is featuring a series of on-ground initiatives encouraging the Indian cricket team’s fans to pray for their win. In each of city, Cycle Pure Agarbathies’-branded mobile vehicles will move around collecting wishes and prayers from the fans as team India battles it out in England. The mobile prayer van will also carry a six-feet Akhand Agarbathithat which will be lit symbolizing the continuous prayer for the nation’s win. Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love for the sport will be uploaded regularly on the social media platforms.
Elaborating on the campaign,Mr Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Champions Trophy is an important tournament for every cricket lover across the world, especially in India. Here, cricket is a religion and with our ‘Pray For India’ campaign, we intend to bring together the whole country’s prayers. It is a platform where people can showcase their love for the sport and extend their support to the players.”
Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely-popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth, and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw them align with the Karnataka Premier League. Further, Manish Pandey, the captain of Mysore Warriors team that is owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J. Suchit have not only made a mark in regional tournaments, but have been selected to play at the national level.
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathie to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visithttp://www.nrgroup.co.in/.