An ecofriendly solution for the ever increasing waste across the city
Bangalore 28th June 2017: Prudent Eco Systems, a Bangalore based startup; today announced its latest product, Marigold Solar Composter.
“Marigold Solar Composters are designed for waste management in the urban environment where space and other logistics for collection and eco-friendly disposal are a real challenge. By using modern technology and the forces of nature, our product ensures safe and hygienic composting of household waste. Use of our composter ensures waste is composted into rich and organise fertilizer which again goes back into nature for home gardening,” shared an ever motivated and excited Ravindra Karnad, Founder – Prudent Eco Systems
“The Marigold Mini that we are launching today is most suitable for a family that generates upto 1 litre of waste per day. The bin can take 4-6 weeks of waste. Made out of stainless steel on the inside, the design ensures optimized rapid and clean aerobic composting of the waste without a need of any proprietary additives to speed up the process. The process is simple, mess proof and takes place under natural conditions. This bin also ensures that no rodents enter it while the leachates (if any, usually none) collect in a separate tray that can easily be removed for cleaning. The product is built on what I call “Passive Technology” with minimal moving parts. This leads to solutions which last for years, with minimal or zero maintenance. The user sees the outcome and technology remains in the background.
When asked about his inspiration for “Passive Technology”, Ravi shared “The best example of such technology is the Five-hundred-year old acoustic system of Golconda fort. In Europe, Roman Aqueducts are great example of using passive technology to solve the problem of drinking water for a large urban population. In these solutions we all understand there is some technology at play but its invisible to the layman but has served the purpose for centuries”
“The products have done very well across residential complexes in Bangalore where gated communities such as Ferns Paradise (Doddenakundi), Brigade Paramount, Admirality Manor to name a few, are using Marigold composters to convert their wet waste (of up to 200 kg per day) to organic fertilizer”, added Ravi.
Unlike many other composting systems, the Marigold System does not involve the use of special additives or accelerators with microbes. Prudent Eco Systems believes that composting is a natural process which should be bereft of ‘enhancers’. The composter uses easily available dry leaves (in powdered form) or other equivalent agricultural waste.
Marigold System bins are available in the following sizes:
1. Mini (19 Lit)
2. Small (38 Litres)
3. Large (180 Litres)
4. Extra Large (360 Litres)
5. Ultra Large (540 Litres)
“We did extensive research amongst people who were interested in composting – including early adopters. We found consumers wanted an odor free, easy to use device that would help them compost their kitchen waste rapidly without flies or rodents. As the composter would be placed in the house – they also wanted one that looked attractive and was easy to clean. Prudent was able to address all these requirements by designing a household composter for urban living in India’, shared Rini Dutta, founder, Centric Brand Advisors which is a branding and marketing consulting firm based out of Bangalore.
About the founder
Ravindra Karnad, an electric engineer from IIT Kanpur, has had a career spanning over 30 years in telecom, industrial automation and finally in the semiconductor industry. His last assignment was at Texas Instruments which he gave up in 2014 to start Prudent Eco Systems.
Issued Behalf of Prudent Eco Systems.
Bangalore, June 28rd 2017: Somany Ceramics Limited, the leading player in the Indian ceramics industry, recentlyawarded its advertising mandate to the global advertising and marketing giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5% of the revenue. Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office and the mandate consists of the brand’s diverse product portfolio.
Commenting on the association, Mr. Abhishek Somany, MD, Somany Ceramics Limited, commented,” We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”
He further added,” To stay a youthful and trendy brand and expand our business and product portfolio, we need a partner and support team that understands how the brand communicates to the consumers in new and existing geographies.”
Speaking on the win, Chandana Agarwal, Managing Partner, Ogilvy & Mather “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work”.
Somany Ceramics has been a prominent name as a homegrown enterprise in the Indian corporate landscape since its inception almost five decades ago. They ventured into sanitaryware segment in FY 2011-12 and have recently trebled their sanitaryware production capacity from 3.03 lakh pieces per annum to up to 11.50 lakh pieces. The company has a robust distribution network with over 1,800 dealers and 12,000 touch points across India and plans to open 200 additional franchisee showrooms and experience centers by the end of FY 2017-18.
About Somany Ceramics Limited:
Somany Ceramics Limited is one of the leading players in the ceramic industry in India. The brand SOMANY has adorned homes with delight, exuberance and vivaciousness resounding with the quality, strength and life of its products for over four decades. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is India’s third largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents. It has access to tiles manufacturing capacity of 60 million square meters through two owned units (Kadi, Gujarat and Kassar, Haryana), seven associates/subsidiary companies and also other outsource vendors. Its innovative VC Shield (a patented “Veil Craft” technology which renders a specially treated coating that protects tiles against abrasion, scratches and stains) and Slip Shield (a unique coating technology which gives anti-skid property to ceramic tiles) ranges stand testimony to technological prowess. Somany is listed on the NSE and BSE, and has over 7,000 shareholders.
Safe harbor statement:
Statements in this document relating to future status, events, or circumstances etc. are forward-looking statements based on estimates and the anticipated effects of future events. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual result, changed assumptions or other factors.
Bangalore, June 28, 2017:Sunny Leone will be seen channeling her inner bunny as she dons a cute avatar for MTV Splitsvilla 10. Sunny will be wearing an adorable bunny onsie as she makes a difficult choice between her head and heart in the promo of MTV Splitsvilla 10. Going beyond the saccharine sweet bunny, Sunny’s pink and white bunny onsie is all kinds of fun. Sunny is seen wearing trademark bunny ears and looks absolutely stunning.
Commenting on her look, Sunny said, “With a new season comes a new look , and this time it’s the bunny . The bunny onesie is really fun, quirky and adorable. Splitsvilla this year is all about “catch your match” and I’m playing a bunny in the promo who has to make a tough decision of choosing the either the head or the heart.”