Glam up your pout and pamper your lips with vibrant shade range that gets you ready for the day ~


BENGALURU, APRIL 2017: Are you summer ready yet! BeYu the color cosmetic brand from Germany has introduced its bestselling lipstick in India – Pure Color and Stay lipstick that promises to give your lips company from day to night with intensive burst of color, without making them dry.

During summers, wearing a lipstick can make lips dry leading to breakouts. Pure Color and Stay lipstick from BeYu has the richness of color and benefit of care. Now you can pamper your lips while you flaunt your sassy lips round the clock. It is available in shades ranging from bold red to subtle pink that compliments the Indian skin tone. Add vibrancy to your look and accentuate your makeup with this new Pure Color and Stay lipstick that gives you a smooth application.

Pure Color and Stay Lipstick gives a long-lasting matt finish without the feeling of dryness. It is enriched with natural waxes and has a matt finish for even and smooth application.


With a variety of shades, you can choose your favorite shade from the broad spectrum of refreshing colors and step out in style. Forget dryness and flaking of any kind with the Pure Color & Stay lipstick from BeYu.

Pure Color and Stay Lipsticks are priced at Rs. 1150 and are available at Lifestyle, Health & Glow, Central, New U and top beauty stores. (Log in to for store locator).

So, Let the colors on your lips do all the talking with the new Pure Color and Stay Lipstick from BeYu.

About the brand BeYu:

In 1999, the visionary and cosmetics expert Helmut Baurecht introduced the brand BeYu to the market to fulfill the wishes and expectations of trend-oriented, confident young women: Cosmetic with a promise of high quality and exceptional price-performance ratio.

BeYu has been a success for more than 15 years and one of the main reasons for it is that BeYu recognizes international trend themes and implements them and adapts constantly to changing customer needs! Over 500 items, around 120 new releases per year and a global presence in over 40 countries speak for itself! BeYu cosmetics and more GmbH belong to the ARTDECO cosmetic group which was founded in 1985. With more than 500 employees it is one of the most successful producers of cosmetics products in Europe.

BeYu products are dermatologically tested and are paraben & fragrance-free. BeYu conducts no testing of cosmetic products on animals.

BeYu is brought to you in India by Kaunis Marketing Services Private Limited.


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