Bengaluru, April 12, 2017: To strengthen its commitment towards sustainable development,Cycle Pure Agarbathies, India’s largest and the only certified Carbon Neutral agarbathi manufacturer, announced its support for an inter-school cricket tournament Tiger Cup 2017 at an event today. The tournament will kickstart from April 16, 2017 and will be played at the East West Institute of Technology and JSS University, Bengaluru,.
The Tiger Cup is an inter-school competition for under 12, under 14 and under-16 category that leverages the love for cricket, generate awareness and encourage sustained efforts to protect tigers. The tournament not only educates the masses about sustainable development, but also encourages young cricket talents. 115 matches will be played under this tournament. The event to announce the tournament was graced by Mr. Joseph Hoover, an experienced cricket journalist, and Mr. Pavan Ranga, Co-owner, Mysuru Warriors, and Director, NR Group.
Speaking about the initiative,Mr. Pavan Ranga, Co-owner, Mysuru Warriors, and Director, NR Group, said, “Cricket is one of the most-loved sports in our country. The passion is such that it has become a religion for many. The fondness for cricket among the enthusiasts begins at a very young age and so does the inner conscience for sustainable development.”
He adds: “Blending the message of conservation of tigers, along with this tournament, will not only educate the young minds participating in it, but will also make people aware of the importance of maintaining equilibrium in the ecosystem. The tournament will also provide opportunity to youngsters to showcase their talent while addressing the issue of the threat to the survival of tigers in the wild.”
Apart from spreading awareness, the initiative also recognizes meritorious forest watchers and guards. Last year, Cycle Pure Agarbathies re-strengthened their commitment to conserving wildlife by donating Rs. 1 lakh to Mr. Pramod, the forest guard of BRT Tiger Reserve.
Commenting on the initiative,Mr. Joseph Hoover, theeminent sports journalist who has been associated with the Tiger Cup from its inception, says, “Surely, the Tiger Cup was conceptualized by former India batsman Sandeep Patil to help spread the word about wildlife conservation and Cycle Pure Agarbathies has added more value to it by carrying it forward effectively and successfully. The tournament provides infinite opportunities to youngsters and encourages them to showcase their talent along with the message of
conservation. The initiative is a noble endeavor and for this I would like to congratulate the team behind it.”
Tiger Cup tournament was conducted in Bangalore in the month of April and May in 2016 where 103 matches were played at the GlobalAcademy of Technology, Rajarajeshwari Nagar and Loyola School Ground, Bannerghatta Road. In all, 56 teams participated in the under-12, under -14 and under -17. The objective of the initiative was solely to encourage the youth to assist the government, largely the forest department, to help conserve our forests and wildlife, especially the tiger.
As a step towards sustainable development, Cycle Pure Agarbathies, the leading manufacturer of agarbathi has cultivated an eco-friendly approach in all its endeavors. It is the only agarbathi company in India to be certified as a ‘green’ company by the UK-based The Carbon Neutral Company – the leading provider of carbon reduction solutions in the World.
A champion of environment-friendly practices and packaging, the company has begun re-cycling of corrugated boxes at relevant units and ensures that they are used multiple times before being scraped. Further, the company shows utmost perfection in packaging the products with care and finesse. All the agarbathi products are made from natural ingredients that are IFRA Certified aroma materials and are not harmful to the environment or health. NR Group has also has established a waste management process to recycle packing material and agarbathi scrap.
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO).The Group has expanded their presence from agarbathi to aerospace market. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visithttp://www.nrgroup.co.in/.