Twitter Introduces Fast, Data-Friendly Twitter Lite in India with Vodafone as First Global Launch Partner

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L to R – Avneesh Khosla -Executive VP, Products & Services, Vodafone, Maya Hari – Managing Director, Twitter Asia Pacific AND Arvinder Gujral- Senior Director, Business Development, Twitter Asia Pacific

 

 

Maya Hari, Managing Director, Twitter Asia Pacific, said, “India today is already one of Twitter’s largest and fastest growing audience markets worldwide and we’ve seen significant usage around key moments in Indian society such as the recent State Elections, Union Budget, and the Jio FilmFare Awards. We’ve taken feedback from our Indian users to make Twitter Lite a faster, more affordable way to use Twitter all over the country, especially for people that have slow mobile connections and expensive data plans. With Twitter Lite, we’re excited to give our existing Indian users a better overall Twitter experience, as well as reach many more Indians outside of the main metros who can now try Twitter as their best way to see what’s happening in the world right now.”

 

Arvinder Gujral, Senior Director, Business Development, Twitter Asia Pacific, said, “Cricket is one of the most talked about topics in India, and the volume and diversity of conversations with fans, players, commentators and teams is reflected on Twitter. For example, there were over 10.6 million Tweets about the Indian Premier League (IPL) during last year’s T20 season. Through the partnership with Vodafone, we are increasing the accessibility and visibility of Twitter Lite on one of the largest mobile networks in the world. We’re excited to have Vodafone, a brand that shares our passion for cricket, on board to help us reach millions of Indians and unite the nation in the spirit of cricket. This is an innovative example of how we can partner with companies all over the world to make Twitter Lite more useful in people’s daily lives.”

 

Avneesh Khosla, Executive Vice President, Products & Services, Vodafone India said, “We are happy to partner with Twitter to offer this innovative service to our customers. It will enable our customers to access a selection of curated Twitter content in their areas of interest – first with cricket and more to come across other genres. Throughout the 10th season of IPL, our customers can look forward to enjoying some great content using Twitter Lite on Vodafone SuperNetTM.”

 

Here’s how Twitter Lite works for the Vodafone customised cricket timeline experience:

 

Vodafone subscribers may receive an SMS alert with a link to the special curated timeline on Twitter Lite where you can get live updates on the T20 cricket season.

 

 

You can also choose to enable the data saver mode on Twitter Lite to reduce data usage and enjoy real-time cricket content in an affordable manner at any time. In this mode, fans will see a preview of images and videos before choosing which ones to fully load.

 

 

In addition, on the Android platform, there’s no fear of missing out as you can choose to be alerted via push notifications to what’s happening in your Twitter network or what people are talking about during the T20 season.

 

 

Even when you temporarily lose connectivity, Twitter Lite will offer offline support, so you will never be interrupted while reviewing the latest cricket match updates in the specially curated Twitter timeline.

 

To easily access the special cricket timeline on Twitter Lite throughout the T20 season, follow the prompt to add Twitter Lite to your phone’s home screen to quickly launch the app with just one tap. For those who have the native app already installed with faster devices and connection speeds, you can easily move from the web experience to the native app.

 

Beyond the specially curated Twitter timeline from the Vodafone partnership, sports fans can use Twitter Lite to get score updates, access to experts, match interviews and more cricket-related info on Twitter from content partners such as Cricbuzz and ESPNcricInfo throughout the T20 season.

 

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About Twitter

Twitter, Inc. (NYSE: TWTR) is what’s happening and what people are talking about, all around the world. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it’s happening anywhere, it’s happening first on Twitter. Twitter is where the full story unfolds with all the live commentary. and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed attwitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.comor follow @TwitterIndia. For information on how to download the Twitter and Periscope apps, visittwitter.com/download andperiscope.tv.

About Vodafone

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 204 million customers (over 106 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

 

Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

 

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets. As of 31 December 2016, Vodafone had 470 million mobile customers and 14.3 million fixed broadband customers.

 

For more information, please visitwww.vodafone.com | Follow us on twitter @Vodafone IN_News and visit www.vodafone.in.

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