launches ‘Amazon Classroom’ for new sellers

Builds an interactive virtual programme to help new sellers adopt specialized skills required for online selling


Bengaluru, April 04, 2017: In line with its vision to transform the way India sells, today announced the launch of Amazon Classroom, an interactive online training programme with courses to impart online selling skills to new sellers on the marketplace. Open to all sellers who are less than a month old on, the programme creates a virtual classroom for sellers and focuses on areas such as order processing, adding products and managing returns that are required to operate a successful online business.


Amazon Classroom will be available for all the new seller across categories where they can register for these online classroom sessions and get the opportunity to understand the nuances of online selling workflows in a guided environment with free practice sessions. With Amazon Classroom, all new sellers can now perform demos of their seller account dashboard through interactive courses at their own pace. They get the flexibility to redo the steps, clear their doubts and get trained by Amazon experts with an end-to-end demo on how to use the seller portal, in real-time while doing the course. Amazon Classroom also lets sellers interact with each other and get them to learn in a collaborative way. Sellers can revisit the content that is covered in the classroom, download topic related files, participate in poll questions to test their knowledge and understanding and even chat with experts to get their queries resolved.


Commenting on the launch of the programme, Mr. Gopal Pillai – Director and General Manager, Seller Services, Amazon Indiasaid“Since our launch in 2013, we have been instrumental in enabling thousands of Indian sellers start, manage and grow their business on As we enter the new financial year, we encourage thousands more to leverage our marketplace and make the most of India’s growing digital economy. Amazon Classroom been specially created for these new sellers who are seeking to learn these skills as they begin their online journey. We have received 99% positive feedback from the sellers who attended these online classroom sessions which has resulted in a positive increase in their performance as well. Our philosophy has always been to work backwards from our seller needs and innovating on their behalf and Amazon Classroom is another step in that direction. We look forward to enabling them in these new & exciting times for digital commerce in the country.”


Appreciating the programme, Mr. Manoj Chouhan, who sells shoes and handbags on said, “For a new-seller like me, understanding the very basics of online shopping is of utmost importance in order to grow my business profitably on Amazon. With Amazon Classroom, I not only can go through the detailed training sessions, but can also try each step in real-time during the session and even get all my doubts cleared at the same time through the trained experts. It was indeed a great experience to go through the session and I will definitely implement the learnings to scale my business.”


As part of its vision of transforming the way India sells, has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. From offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducingAmazon Tatkal (a service-on-


wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 7.5 million cubic feet, has been helping sellers reach millions of customers across the country.


The company launched a Special Lending Program for sellers last year that enables them to easily access secured & unsecured loans between 5 lakh rupees to INR 2 crores from their partners Capital First and YES Bank. Its Global Selling Program launched in India in May 2015 has over 20,000 sellers today selling their ‘Made in India’ products on Amazon’s ten global marketplaces to millions of active worldwide customers.




The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


About Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.




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