FCA organized the 6th edition of Camp Jeep in Bangalore
· Camp Jeep offers an authentic off-roading experience for customers on extremely challenging terrain that one may not get an opportunity to drive on in everyday life
· The uniqueness about Camp Jeep is that it gives customers an off-roading experience in a natural habitat
· Camp Jeep is an opportunity for customers to experience the capability of Jeep SUVs through the lens of luxury
Bangalore | 27th March 2017: FCA India, a whollyowned subsidiary of theworld’s seventh largestautomaker Fiat ChryslerAutomobiles, organized the sixth edition of its thrilling Camp Jeep experience for potential Jeep customers in Bangalore. Jeep brand’s signature off-roading event was conducted at the Wild Retreat Adventure Club, Bangalore where customers enjoyed two days of adventurous off-roading in the iconic Jeep Wrangler and the luxurious Jeep Grand Cherokee.
Commenting on Camp Jeep, Mr. Kevin Flynn – President and Managing Director, FCA India said, “The Jeep brand is now 75 years old and evolved from building practical, tough but agile off-roaders for the American armed forces so they could literally go anywhere. Even today, we keep to this ethos the Jeep brand builds SUVs that can ‘go anywhere’ albeit in luxury. Camp Jeep celebrates and explores the bounds of the off-roading DNA of the Jeep products by lending customers the opportunity to drive on exceptionally difficult terrain in a Jeep Wrangler and the Jeep Grand Cherokee and witness first-hand the ease with which these Jeep SUVs are designed to tackle extreme terrains. In Camp Jeep, we want customers to actually experience the legendary capability of Jeep SUVs through the lens of luxury.”
Camp Jeep is Jeep brand’s global off-roading property that showcases the legendary off-roading capabilities of Jeep SUVs by driving them in extreme off-road conditions like rock, sand, slush, inclines and tight maneuvers. Customers, who may not attempt driving over such terrains in everyday life, can do so in Camp Jeep in the presence and under the guidance of trained off-road instructors.
Camp Jeep was first introduced to Delhi-NCR customers. FCA then took the off-road experiential property to the Rann Utsav, in the Rann of Kutch, Mumbai Coimbatore and Kochi before introducing it to Bangalore on Saturday and Sunday. Going with the Jeep brand’s values of freedom and authenticity, Camp Jeep delivers an earthy but sophisticated customer experience.
The customer engagement area in Camp Jeep was designed with a classy lounge area for customers to rest, a food counter that served delectable American style cuisine, a play area for kids and a product display area. FCA encouraged customers to book their drives in advance to keep the waiting period in check. While the customers were being pampered in the engagement area, executives educated them about the Jeep brand and products, prepping them for the off-roading ahead.
Flynn added, “The uniqueness of Camp Jeep is that we off-road in a natural habitat. We prefer our SUVs naturally tackling what nature has to throw at them instead of creating a modular off-roading experience. To maximize the Camp Jeep opportunity further, we have planned to engage with customers across India and will let them have this thrilling experience of driving authentic Jeep SUVs.”
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA)designs, engineers, manufactures,distributes and sells vehicles underthe Abarth, Alfa Romeo, Chrysler,Dodge, Fiat, Fiat Professional, Jeep,Lancia, Ram, SRT brands as well asluxury cars under the Maseratibrands.
FCA also operates in the componentssector, through Magneti Marelli andTeksid, and in the productionsystems sector, through Comau, andin after-sales services and productsunder the Mopar brand name. Inaddition, the Group provides retailand dealer finance, leasing andrental services in support of the carbusiness through subsidiaries, jointventures and commercial agreementswith specialized financing servicesproviders.
FCA is an international auto groupengaged in industrial activities in theautomotive sector throughcompanies located in 40 countriesand has commercial relationshipswith customers in approximately 150countries.