SBI Panchtatva announces a 5 city Concert tour  to raise awareness about Sustainability




Bangalore: The 2017 concert tour of the grand musical celebrating the environment & sustainability, ‘SBI-Panchtatva’, will be held in Bangalore on March 25 at the prestigious Orion Mall. ‘SBI-Panchtatva’, a thematic musical, creatively presents all the elements, viz. “Aakash (Space), Vaayu (Wind), Agni (Fire), Jal (Water) and Prithvi (Earth)” musically. 

Conceived by Durga Jasraj, ‘SBI-Panchtatva’ is an immersive experience due to the spectacular combination of specially designed animation along with soundscapes, and the use of Shlokas from our Vedas (scriptures). This grand musical presents an exciting line-up of world-renowned artistes, all performing together in scripted performance, for the first time:
1. Earth   – Ustaad Rashid Khan
2. Water  – Purbayan Chatterjee
3. Fire – Taufiq Qureshi, Subhankar Banerjee, Sridhar Parthasarthy, Bangalore Amrit N
4. Space – Rattan Mohan Sharma and Ankita Joshi
5. Wind   – Shashank Subramanyam and Pravin Godkhindi
6. Poetry – Durga Jasraj
Sustainability is an integral part of planning, executing and managing our daily lives now – the implications of stand-alone practices have been well quantified across sectors, to be catastrophic for all. Entertainment is considered to be one of the best forms/ modes of communication. The Musical is an attempt to raise our general levels of consciousness, in an entertaining manner, to recognise this fact, and make our daily practices in some way, more sustainable for a better tomorrow.

“It is a very momentous occasion for State Bank as we make a focused endeavour to heighten the concept of sustainability at SBI and we hope to, through our association with a unique concept like Panchtatva, engage our 2.5 lakhs large strong work force and our customers to join us in our journey of making this world a better place, especially for the future generations who will inhabit this planet after us,” said Deputy Managing Director and Chief Sustainability Officer – Mr. Karnam Sekar, State Bank of India.

‘SBI-Panchtatava’ is an entertaining and engaging way of raising awareness towards sustainability and the environment. My partner Neeraj Jaitly and I, both believe in Music being a wonderful influencer, and that it leaves a deep emotional impact on all of us. Panchtatva is a progressive production and the first ever wherein, animation, SFX, Rig Ved Shlokas are all interwoven with live classical music performances to bring out the essence of each element. This out of the box concept has helped us to connect with the younger generation in a big way. It’s truly an honour, that State Bank of India has chosen Panchtatva to announce their sustainability initiatives. The Ministry of Environment, Forests & Climate Change, Government of India has supported the Panchtatva Tour, which makes us so proud and even more responsible in this endeavour. We are grateful to Sangeet Martand Pandit Jasrajji for blessing SBI-Panchtatva and being on stage along with the next generation of musicians,” said Durga Jasraj, Founder, Art And Artistes (I) Pvt Ltd.

The five-city tour kicked off in Hyderabad on February 26, travelled to Pune on March 4, Mumbai on March 16, Jaipur on the March 18, and concludes in Bengaluru on March 25.

About State Bank of India

State Bank of India (SBI)is the largest commercial bank in India in terms of assets, deposits, profits, branches, customers and employees. The Company has well entrenched Domestic, International and Treasury Operations. State Bank Group consists of SBI and five associate banks. As on March 31, 2016, the group has an extensive network, with over 22 thousand branches in India and 198 offices in 37 other countries across the world in all time zones. It has a strong network of more than 59thousand group ATMs. With more than 4.4 lac touch points through branches, CSPs, Points of Sale and ATMs, it caters to a customer base of more than 30crore which includes 1.77 crore Mobile Banking users, 2.55 crore Internet Banking users and 23.3 crore Group Debit Card holders. SBI’s non- banking subsidiaries/joint ventures are market leaders in their respective areas and provide wide ranging services, which include investment banking, life insurance, general insurance, mutual funds, credit cards, factoring services, security trading, etc making the SBI Group a truly large financial supermarket and India’s financial icon.

About Art And Artistes (I) Pvt. Ltd. (AAA)

Founded in 1999 by Durga Jasraj and partnered by Neeraj Jaitly since 2009, AAA is the 1st & largest ‘Phygital’ (Physical & Digital) Indian Music Company. Producing live concerts in large outdoor venues, integrally interwoven with digital campaigns, we are reaching more than a million people each week, worldwide. AAA specializes in designing & presenting Indian music & culture in a contemporary manner, appealing to the next generation of music lovers. Some of our Project IPs, viz. Indian Music Academy Awards, Tiranga, Panchtatva, Jai Hind, Idea Jalsa, U&I Jugalbandis, Golden Voice Golden Years, and others, are showcased across various mediums, worldwide. AAA has produced more than 35 Television programs for leading GECs (Star, Sony, Zee, DD, etc.), Regional TV Channels, as well as global TV networks. AAA is the pioneer in providing Music content for In-Flight Entertainment, on 16 International airlines. Having worked with more than10,000 musicians across more than 200 Indian Music Genres, AAA holds 3 Limca Book Records.

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