● Campaign spotlights OYO’s widest and deepest hotel network
● Supported by outdoor ads in 8 cities, surround built through radio and social media promotions
New Delhi, March 21, 2017: OYO, India’s largest hotel network, recently launched an outdoor campaign called MyOYOCity. The campaign showcased the charm of Indian metros and how every city in India is an OYO city. The campaign ran across 8 cities in India – Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Lucknow and Ahmedabad – http://bit.ly/2mKqZ1Y
In just three years, OYO has built a strong network across 200 cities in the country through 70,000 rooms in 7,000 hotels. The campaign featured beautiful cityscapes underscored by local OYO network strength to associate it as an OYO city. The intent is to build a strong local connect by showcasing the timeless charm of these metros.
Sharing more on the campaign, Vishal Jain, VP – Growth & Marketing, OYO, said, “OYO pioneered the access to affordable, predictable accommodation in Indian hospitality sector. We are committed towards ensuring hassle-free stays enabled by technology. MyOYOCity campaign was created to establish that OYO has a comprehensive network and local expertise across the country, and to convey to the onlookers that wherever your travels may take you, you’ll always find OYO’s hassle-free hotels next door. Our demanding urban lifestyles also make us immune to the charm of our surroundings and the large billboards were odes of appreciation to the cities we live in. The 360-degree campaign also included radio spots in 6 cities and amplification on social channels where we received huge engagement.”
Vishal further added, “Following the campaign, we witnessed an increase in our app downloads, especially on iOS. Our organic visits and bookings also showed an increase that can be directly attributed to the campaign. We continue to build innovative marketing campaigns to support OYO’s widest and deepest network and last-mile service through OYO Captains.”
OYO offers several consumer friendly touch-points to book hotels, including OYO App through which guests can control every aspect of their experience – from searching for a hotel, booking a cab, to ordering food. The company also recently launched OYO Captains who provide personalized local assistance to guests. OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia. OYO has also introduced OYO Townhouse – a new category of neighbourhood hotels.
Founded in 2013, OYO is today India’s largest hotel network operating 7000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia. In January 2017, OYO launched Townhouse – a managed hotel-brand designed to function as social hotspots to cater to city dwellers and a new generation of guests. https://www.youtube.com/watch?v=CVMQgODN9KI
A global disruptor from India, OYO has received several accolades including Express IT Startup of the Year Award (2015), NDTV Dream Chaser of the Year (2016) and IAMAI Digital Startup of the Year (2016). It was recognized by Business Today as among the Coolest Start-Ups in India (2016) and ranked by LinkedIn as one of the top employee attractors in India (2016). OYO is backed by leading global investors, including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.
For more information, log on to: https://www.oyorooms.com/