• Bangalore witnessed Mercedes-Benz’s unique customer engagement initiative, Luxe Drive
• Luxe Drive is based on three pillars of adrenaline, gourmet and lifestyle
• Chef Ranveer Brar, one of India’s most celebrated chefs whipped up some exclusive culinary for the people present at the event
• Vicky Chandhok, the renowned motorsports personality and former President of the Indian Motorsport Federation had his team of expert drivers showcase the prowess of Mercedes-Benz cars at the event
• Exclusive collection of luxury brands like Hugo Boss, Jimmy Choo, and Armani were presented by Genesis Luxury
• The first phase of Luxe Drive will see an intriguing set of activities in the form of blind fold photography workshop, a musical event and introduction of ‘Dine with the Star’ concept
• Patrons got an opportunity to drive Mercedes-Benz cars on a specially designed track giving them an adrenaline rush like never before
• Additionally, a complementary vehicle evaluation was organized along with special trade-in, personalized finance offers for interested patrons
• After Bangalore, Luxe Drive will travel to Chennai and Kochi in the 1st phase of the year
Bangalore, 18th March 2017: India’s largest luxury car manufacturer, Mercedes-Benz organized its unique customer engagement initiative, Luxe Drive, in the ‘City of Gardens – Bangalore’ over the weekend. The patrons who were present got a comprehensive brand experience, based on the three pillars of Adrenaline, Gourmet and Lifestyle during these two days of the event. The event became a runaway success and patrons enjoyed the luxurious brand experience that blends the thrill of driving with lifestyle combined with gourmet. The event was held at Nice Ring Road, Bengaluru, Karnataka – 560060.
The patrons enjoyed the best of luxury and brand experience made available by Mercedes-Benz India. Renowned Chef Ranveer Brar ensured the guests enjoyed delectable platter prepared by him. The fashion workshop conducted by Genesis Luxury created buzz among patrons as they showcased globally renowned lifestyle brands at the event. Patrons also received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks. This drive showcased the technological prowess and luxury quotient of the cars.
Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “The garden and IT city of Bangalore is a gateway of Southern prosperity and it is a quintessential market for us at Mercedes-Benz. Customer engagement programmes like Luxe Drive are essential to engage with our potential customer base and we do this by providing them an indulgent brand experience synonymous with the Three Pointed Star. Such customer oriented activities help us in creating and strengthening our brand’s resonance with our patrons and prospective customers. At Luxe Drive, we inform, engage and intrigue our audience by providing the best experience of gourmet, adrenaline and lifestyle. We are confident of bringing more such customized engagement programmes in the future, and continue to fascinate our valuable patrons with memorable experiences.”
Mercedes-Benz introduced many interesting activities this year like the Blind Fold Photography Workshop and Live Musical Performances to enthrall the patrons. The blind fold photography workshop celebrates the diversity of human conditions; a visually
impaired photographer conducted workshops for people at the event. The Live Musical Performance from Parekh and Singh entertained people at the event to the fullest. The guests can got a self-driving experience of the New Generation Mercedes-Benz cars and SUVs.
Luxe Drive had in store something for everyone, right from the tiny toddlers who can enjoy themselves in the fun-filled zone specially created for them, to the ardent brand enthusiasts who could pick some exclusive and trendy Mercedes-Benz merchandise. This time AMG Lifestyle Collection was also on display in addition to the regular merchandise, adding even more excitement. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C 43.
The long wheel base version of the new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered annual sale of 13,231 units in the January–December 2016 period facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.