Bengaluru, 6th March, 2017: Triumph International (India), one of world’s leading manufacturers of lingerie has associated with fbb Colors Femina Miss India 2017 as exclusive ‘Confidence Partner’. The first regional event – the fbb Colors Femina Miss India 2017 South zone was held in Bangalore on the 5th of March wherein Srishti Vyakaranam, Sherlin Seth, Mannat Singh, Ruhika Dass and Simran Choudhary were announced as the 5 state winners from the South Zone.
Shweta Verma, Head of Brand Marketing, India & Sri Lanka also awarded the title of Triumph Miss Body Beautiful to Ayisha A R during the event and presented her with a voucher worth Rs. 25,000 from the brand.
As part of the association, the 5 state winners visited Triumph’s Store at Bangalore Centralwhere they unveiled the latest collection by the brand – Body Make-up Lace, a collection that fuses contemporary simplicity with a fresh, floral appeal and a fashion-conscious edge.
As part of this association, Triumph International (India) will be present in the four regional pageants (Bengaluru, Kolkata, Delhi and Pune) to choose ‘Triumph Miss Body Beautiful’ from the participants in these respective cities. They will also be part of the grand finale in Mumbai.
The association between Triumph International (India) and Femina Miss India entails a number of events. Special sub-contests for the finalists will be held at each of the regional events wherein Triumph International (India) will judge and award the winner of‘Triumph Miss Body Beautiful’. The winners will be gratified with products from the brand. The final contestants will also experience interactive fitting sessions during the training and grooming period that precedes the finale.
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Triumph International (India) is one of the world’s largest intimate apparel companies established in 1886. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®.
Globally, the company serves 40000 wholesale customers and sells its products in 2000 Triumph Stores as well as via several own online shops. Triumph International employs more than 30000 people and achieves revenue of Euro 1.437 billion (as of 2014). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).
The brand entered India in March 2002 and has a strong presence across all sales channels. The distribution in India spans over 75 cities via direct supply having more than 1000 sale points. The brand is currently present in more than 200 counters across India including leading multi retail outlets and in more than 650 MBO stores and multiple e-commerce portals.