LeEco unveils ambitious Pan-India offline retail expansion plan  

Announces six key partnerships across the country

 

New Delhi/ Bangalore, July 29, 2016: After successfully establishing itself in the online space in India, internet and ecosystem conglomerate LeEco has announced today that it is all set to strengthen its offline presence across the country.

LeEcohas partnered with top Regional retail chains like Sangeetha, Poorvika& Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. Through these partnerships, LeEco will be able to expand its retail base to 2000 outlets across 65 cities. By the end of this year, LeEco plans to reach 6000 – 8000 outlets.

“This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” said Atul Jain, COO of Smart Electronics, LeEco India.”

LeEco will be offering Le 1S and Le 1S Eco Superphones through the offline model in the first phase and has plans to offer the entire product portfolio in the offline market in the coming months.

In the online space, LeEco is the third largest smartphone brand in India and is offering its Superphones via Flipkart and its own ecommerce marketplace – LeMall. The offline story for LeEco, started Delhi/NCR and spread across to Mumbai & Pune and it now has presence across top 6 metros – New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai.

To cater to a growing number of customers, LeEco also plans to set up more service centres in addition to the 555 outlets it has now.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by JiaYueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TVand Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and evenconnected super-electric cars.  The company alsofeatures one of the world’s largest contentlibraries,comprising of movies, TV dramas, entertainment shows, sports and music, which can beconveniently viewed on LeEcoproductsincluding the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Bengaluru Tourism Advisory Committee (BTAC) to Brand Bengaluru

Bengaluru, 29th July, 2016: The Department of Tourism, Government of Karnataka, today unveiled the newly formed Bengaluru Tourism Advisory Committee (BTAC) under the chairmanship of Shri. Priyank Kharge, Hon’ble Minister for Tourism and IT & BT. The committee will consist of the top officials in the Tourism Department and also experts from verticals such as heritage, urban, landscape, hospitality, architecture and conservationists who can contribute towards branding Bengaluru and making it a global city in the true sense.
Bengaluru, known by many aliases such as Pensioner’s Paradise, Lake City, Garden City, Education City, Sports City, Science City, Silicon Valley of India & Pub City, will become 480 years old in 2017. With a population of less than 48% local Kannadigas residing in the city, it is truly a cosmopolitan city. The Forbes magazine considers Bangalore as one of “The Next Decade’s Fastest-Growing Cities”. Besides the Gulf Region, Bangalore sends the highest number of professionals abroad, especially to USA.
As per the statistics provided by the Kempegowda International Airport Bengaluru (KIAL), the international airport alone received 18 million travellers during 2015. Yet, Bengaluru has not been able to convert these travellers’ figures into tourists. It is estimated that with at least 25% of KIAL travellers spending one day in the city, a minimum revenue of $450 mn per year can be generated.
Bengaluru offers an array of trails such as heritage, ecology, wildlife, science, spiritual, gastronomy, culture and sports. The city has the potential to captivate tourists with its historical monuments as well as its modern skyscrapers. The moderate and comfortable weather throughout the year is an added advantage for the urban explorers, making it an all-season destination. The inclusion of high-end malls to rural markets, from IT/BT to handicraft and accommodation choices from budget hotel to 5-star and 7-star hotels, multi-cuisine restaurants, breweries and pubs, nightlife and much more will help in wooing visitors to stay back and explore it. The idea is to ensure that visitors spend a day or two in the city to experience its cosmopolitan culture.
Understanding the tourism potential of Bengaluru and to brand it as a global city and the most favourable urban tourism destination, BTAC was formed after a month of brainstorming sessions and deliberations. The scope of the committee is to provide quick action plans for developing Bengaluru region as a tourist destination by creating brand Bengaluru, identifying different circuits and trails, offering tourism technologies, drawing a calendar of events, promoting art and culture, attracting PPP projects and engaging in inter-city-cooperation concepts.
Further the committee will help in positioning the state capital as a well connected holiday destination by involving local talent pool and the effective development of local employment and subsequent revenue generation. The committee will also be responsible in enhancing positive perceptions about the city through engagements with travellers across the world which, in turn, will help drive tourism, thus making Bengaluru a SMART global city.
THE DETAILED SCOPE OF THE COMMITTEE IS AS UNDER:
1. Prepare an action plan for creating “Brand Bengaluru”.
2. Prepare an action plan for developing Bengaluru Region as a global tourist destination.
3. Device methodologies for enhancing the tourism sector’s contribution to the local economy and employment generation.
4. Identify various tourism circuits/trails such as science, pilgrimage, heritage, wildlife, ecology, adventure, colonial trails, etc., within and around the city.
5. Suggest ideas for creating souvenirs and merchandising products for Bengaluru.
6. Explore the use of new technologies for promoting tourism.
7. Draw annual calendar of events like art fair, open street festivals etc.
8. Explore the possibility of enhancing tourism experience through the promotion of various activities like art, culture and other festivals.
9. Promote MICE [Meetings, Incentives, Conferences and Exhibitions] tourism
10. Audit and recommend suitable and doable interventions in existing tourism related infrastructure facilities in the city
11. Suggest engagement and implementation methodologies for engaging PPP partners.
12. Suggest engagement with inter-city-cooperation plan for road shows, outreach programmes, technology exchange, cultural exchange programmes etc.
The newly constituted Bengaluru Tourism Advisory Committee (BTAC) will consist of the following chairpersons, members and special invitees.
1. Minister for IT&BT and Tourism -Chairman.
2. Principal Secretary/Secretary, Tourism Department.
3. Director, Department of Tourism.
4. Sri Subir Hari Singh, IHCN.
5. Sri V Ravichandar Urban Expert.
6. Sri Naresh V. Narasimhan, Urban Landscape & Planning Expert.
7. Sri Siddartha Raja, Legal Expert.
8. Sri Sunder Raju, Hospitality Expert.
9. Sri Narendra Pirgal, Architect.
10. Sri Satyaprakash, Varanasi, Conservationist INTAC.
11. Any other expert could be invited as a special invitee as and when necessary.

DISCOVERY STRENGTHENS INDIA LEADERSHIP WITH THE APPOINTMENT OF KARAN BAJAJ AS SENIOR VICE PRESIDENT & GENERAL MANAGER, SOUTH ASIA

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Brings strong brand and product development experience and digital acumen to diversify Discovery’s India product offering

28 July 2016 – In a bid to drive aggressive growth and expand its existing asset base, Discovery Networks Asia-Pacific has appointed Karan Bajaj as Senior Vice President and General Manager of South Asia with effect from 17 October, 2016. Bajaj will focus on re-formulating Discovery’s product suite in line with accelerating demand for regional and digital offerings. He will also be responsible for executing on the company’s stated ambition to step outside of its current category leadership to build broader flagship brands and actively seek out inorganic growth opportunities. 

Bajaj will be based in Mumbai and report to Arthur Bastings, President and Managing Director of Discovery Networks Asia Pacific.  Commenting on the appointment, Bastings said, “India has quickly become one of Discovery’s top-priority global markets. These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both TV and digital. Karan brings that rare combination of creative flair, a strong instinct for the Indian millennial zeitgeist and a cutting-edge leadership style. His proven track record of scaling businesses and brands speaks for itself.”

Bajaj brings over 15 years of brand management and digital strategy experience across Asia and North America. Bajaj was most recently with baby specialist Aden and Anais in New York where he spearheaded marketing, design and advertising as Chief Marketing Officer, specializing in digital approaches. Prior to that, he was in a variety of senior strategy and brand leadership roles with Kraft, Boston Consulting Group and Procter & Gamble.  He was named a Top 40 Under 40 US Executive by Advertising Age in 2008.

A best-selling novelist and striving yogi, Bajaj balances his professional career with personal creativity and spirituality. His novels Keep off the Grass and Johnny Gone Down launched his literary career. In June this year, he had his first international novel release – The Yoga of Max’s Discontent. Bajaj holds a Master’s Degree in Business Administration from IIM Bangalore and Bachelors in Mechanical Engineering from Birla Institute of Technology. 

About Discovery Networks Asia-Pacific

Discovery Networks Asia-Pacific, a division of the number-one pay-TV programmer Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 15 brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the region. The network’s 15 brands reach 702 million cumulative subscribers in 37 countries and territories with programming customised in 14 languages and dialects. For more information, please visitwww.discoverycommunications.com.

eBay India achieves yet another milestone   100 million live listings are a click away for shoppers on ebay.in   

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National, July 28, 2016: eBay India, India’s leading e-commerce marketplace which has always pride itself in offering a wide range of variety, selection and deals for its shoppers has achieved yet another milestone. Shoppers can now access over 100 million live listings on ebay.in and its global easy buy platform – geb.ebay.inacross Electronics, Lifestyle, Media and Collectibles.

 

Latif Nathani, Vice President and Managing Director, eBay India said, “Consumers today are looking to shop for new, refurbished and used products. In order to keep up with the evolving demands of the online shopper in India, eBay India has invested in deepening and diversifying its product range, through the small and medium entrepreneurs in India or by bringing in supply from across the globe. 100 million live listings isa testament to the plethora of unique inventory that Indian consumers can now gain access and shop at a click of a button.”

Smartphones are one of the most shopped for products with an intensive product range and occupy 73% of the total share in the Cell Phones & Accessories category.

 

Women clothing is another emerging category that is witnessing a growing demand on eBay India platform. The product linehas the maximum share of 23% in the Clothing &Accessories category. There are unique products like fishing lines (15%) and dog supplies (8%) being listed under Sports Goods and Home Furnishings.

 

The live listings also draw attention to products such as radio communication, walkie talkies, garden products, laboratory apparatus and military gear which a consumer would find hard to procure on a single platform.