Toyota Kirloskar Motor launches The All New Prius – a Super premium addition to Toyota’s clan of Hybrid cars



Powered by the most advanced and eco-friendly Hybrid Synergy Drive


Bangalore, 4th February, 2016:  The country’s most celebrated Auto Expo saw Toyota Kirloskar Motor (TKM) unveiling the 4th generation Prius in the Indian market. The new Prius combines a super premium styling and an enjoyable driving dynamics that defy conventional notions of an Eco car. Pioneer of Hybrid Technology, a modern day icon, the Prius is the first vehicle to be built on Toyota New Generation Architecture (TNGA) and the most favored for its eco-friendly innovation. 

As the pioneer of Hybrid Technology, Prius in India will be utilized to showcase the advanced technology and the Prius DNA which Toyota intends to carry forward in future. This time the New Prius captures the Prius DNA with Toyota New Generation Architecture (TNGA).


Speaking on the occasion, Mr. Naomi Ishii, Managing Director, Toyota Kirloskar Motor said, “India being a crucial market for us, we believe there is more to the market beyond just the numbers.  We have taken good stock of our priorities for the road ahead and we do not want to make just more vehicles but also want to address other critical issues associated with energy, environment and safety with our revolutionary hybrid technology. Considering the rising oil imports, road safety and increased pollution, we believe that environment-friendly vehicles will go a long way to remedy this. And Implementation of environmental measures is one of the most important management goals of Toyota worldwide. We are actively working to promote hybrid and other environment friendly vehicles based on our stance that environment friendly vehicles can have a positive impact on the environment only if they are used widely.


The New Prius is an improvement keeping in mind the Prius DNA along with the FIRST ever introduction of TNGA in any Toyota Motor Corporation model. This together is the result obtained in the 4th Generation Prius. This continues to keep the Prius DNA intact which is “Always ahead of its times”. The new Prius is a glimpse of the future expected in Toyota Models”, he continued.


Toyota has sold approximately 3.5 million Prius across the globe. However, the aim of Prius in India is to create Hybrid awareness across stakeholders including customers, the govt., regulation authorities on the benefit of Hybrid Technology.


Being the true pioneer of Hybrid technology, Toyota has sold over 8 million hybrid vehicles worldwide. Powered by the most advanced and eco-friendly Hybrid Synergy Drive, Toyota Hybrid cars are low on emissions and take their responsibility of building a sustainable future very seriously. 


Toyota sets up 2016 as the year for taking bold and steady steps towards sustainable growth which would help the company strengthen its competitiveness.



New Prius Specs:   

Transmission Type:   CVT (Continuously variable transmission)

Dimensions:   (L) 4540 mm (W) 1760 mm (H) 1475 mm

Wheelbase:    2700 mm

Engine Type:  1.8 litre (2 ZR-FXE), 4 Cylinder in-line, Gasoline


Key Features

• 3 Driving Modes (Eco, Power, Normal)

• Regenerative braking system

• D+P+Curtain Shield+Side+knee Airbags

• VSC+Traction Control

• ABS+EBD+Brake Assist

•D+P+Back Door Smart Entry

•Wireless Charger

 •Seat Heater(Fr Driver+Passenger)

•Front Power Seat(Driver-6way/Pass-4way)

•LED headlamp with Daytime Running light system

Overview of TKM


Company name

Toyota Kirloskar Motor Private Limited

Equity participation

TMC: 89%, Kirloskar Group: 11%

Number of employees

Approx. 7, 000 +

Land area

Approx. 432 acres (approx.1,700,000 m2)

Building area

74,000 m2

Total Installed Production capacity

Upto 3,10,000 units

Overview of TKM 1st Plant:



October 1997 (start of production: December 1999)




Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.

Installed Production capacity

Upto 1,00,000 units



Overview of TKM 2nd Plant:


Start of Production

December 2010


On the site of Toyota Kirloskar Motor Private Limited, Bidadi


Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid

Installed Production capacity

Upto 2,10,000 units

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Start a Blog at

Up ↑

%d bloggers like this: